The Perception of the Quality of Land Surveying Services

 

I was just completing my dental appointment when the conversation turned to technology.  I was amazed that the tools and technology in dentistry are somewhat similar to those used in surveying, although at a much smaller scale. He has cameras where he can photograph the mouth as a series of individual pictures and then produce a panoramic view on screen for review and download to disc.

He is also contemplating the purchase of a CAD system and a small milling machine so he will be able to produce crowns and bridges in-house in minutes, rather than the days or weeks now required.  We spoke at some length about technology helping to create a perception of quality service.

The subject of quality evolved into a discussion of fees.  My dentist is relatively new in the area and has deliberately set his fees lower than some of the others in the area.  He is not the lowest, nor is he the highest.  

He said that he had an business analysis of his practice made and was told that for his zip code his fees should be somewhat higher.  The consultant said that the publics perception of quality was closely related to cost of service.  Indeed, from his personal experience on Florida's east coast, it was the low quality dentists with the high prices that were attracting all the work.

Does this sound familiar.  Does your price for services influence your customers perception of quality.  Does your equipment and the implementation of technology contribute to that perception.

As always, your comments are appreciated